Salon marketing. How to move more retail product

 

I want to make an accurate statement, you are leaving 100% more income on the table! salon marketing is easy if you know what you are doing

and the good news is that you dont need to advertise, you simply mazimize what you have from your existing clients. Your existing clients are more likely to buy from you than a new client you gain from advertising 

 

so why dont salons move more product?

 Most either don’t have a retail section or those that have them don’t know how to move product. some hair stylist are paralyzed with fear, they think that if they ask thier clients to buy , those clients will run away from them-not so! your clients are in need of your advice and direction and it is your obligation to direct them. if the product you are selling works why not recommend it to them?

 

fact is , if you dont do they will go on the internet or some other salon and find a solution to thier problem!

 

Some hair stylist simply dont know what to say to move product so in this email i am going to tell you exactly what to say....it is so simple, if you learn it , it will ensure you pocket more money without effort

 

So in this article I am going to show you a simple salon marketing tip and a simple group of words can help you move retail product and make your hair styling business more profitable.

 

Now, you have to actually use this salon marketing tip to work and you have to practice until it becomes second nature, remember it is just a simple set of words that will put money in your pocket

 

Again Understand that your clients come to you because they trust you and know you! They are actually silently begging to be led, they want your advice and direction and they want you to suggest something that will be helpful to them and their hair when they are not in your salon

 

The average client comes into a salon once a month and will spend on average $100

What if there was a way to bring them in every two weeks and get them to spend an extra $100 at your store, are you interested?

 

Salon marketing is non existent because it is not even defined properly; I define marketing as developing relationship with your client in such a mutual beneficial way that product and services move! This is my definition! Plain and simple

I will break it down…a mutual relationship between you and your client that is beneficial to the both of you

 

On your part you should care enough to help your client get the best hair possible and be able to recommend products that will help them whether or not it is in your interest

And on their part, when they see you are helping them honestly and wholeheartedly they tend to pay you and reward you with extra money on services and buying product

-it is a win-win situation

 

To recommend product all you need to do is identify what hair problems they have and recommend something to them, something like this

“You know, you are thinning on top a bit, I know of a great product that might help you, you might want to try it out”

that is all, saying this caring statement alone shows that you care about them and want to help, if they are interested you would have sold a product, lets say you sell 

 

I WANT TO GO OVER THESE WORDS AGAIN SO YOU UNDERSTAND

 

you are cutting the persons hair and you say "you know it seems your hair is thinning or is dry" you are making an observation. if i go to a doctor and the doctor tell me i am overweight and that i need to exercise i would not be insulted-he is a professional and he is directing me, likewise you are a professional and are directing them

next step is "i know of a great product that will help you out, would you like to try it"

this is a low pressure suggestion, they can say no, they dont feel pressured - it works if you use it

 

you use a great product like  Mira hair oil in your salon and you notice your client has hair loss issues,premature graying, hair loss, dry hair, frizzy hair etc by saying those words above you would have made a $60 sale, you pocket $30, now that is money on top of the service they paid you for

you can go a step further in your salon marketing and tell them , “if you wish I offer an all natural cleaning treatment that will thicken your hair and give you healthy hair, it is the Mira hair oil treatment, it will cost just $40 and it should be done just twice a month for best results” some will take the offer , some wont but still you are taking steps to boost profits!

 

Well they come in twice a month spending an additional $40 each time and leaving a $5 tip each time

Now let’s see what you have done

Your normal client comes in once a month and spends $100

Now with what I just showed you they came in twice a month, spending an additional $80 on top of the $100 service which is $180 for you

they also tip you $15 for all 3 services and bought a $60 product, giving you an income surge of $245, lets take $45 as the cost of business for you, this means you pocket $200, your profit level per customer has gone from $100 t0 $200…a 100% increase in business…do this to all your clients and you have increased profits by 100%. What does this means? It means if you have a $100,000 a year business you have taken it to $200,000 with no advertising and no effort…just by simply using a simple group of words. That is smart salon marketing.

Implement this simple trick today, get Mira hair oil (it is available at wholesale prices) and try it out just the way I described and see! I will show you exactly how to create a new service for your clients that will bring more profits to you.

 

 

 

Ulta Salon Cosmetics & Fragrance investors publicly offering about 9.8 million shares of stock
BOLINGBROOK, Ill. - Ulta Salon Cosmetics & Fragrance Inc. said Thursday that its CEO Lyn Kirby and entities and individuals associated with Global Retail Partners are publicly offering just under 9.8 million shares of Ulta common stock.

Read more on Minneapolis-St. Paul Star Tribune

 

There are many types of beauty treatments offered at beauty salons these days. How do you know which treatments are worth the expense and which beauty treatments you should choose if you have never been to beauty salon in the past? This informational piece on beauty salons provides practical information to allow you to make the right choice and be in front economically.

One of the most popular beauty treatments offered at beauty salons these days is aromatherapy massage. Aromatherapy massage uses essential oils and specialty creams which a masseuse relaxes and heals your mind, muscles and skin. Aromatherapy is very relaxing and will calm your nerves. Medically, aromatherapy massage stimulates the skin and allows blood circulation to increase, drawing the blood to the surface of the skin.

Another popular beauty treatment are facials. Facials involve many practices including analysis, exfoliation and deep cleansing, massage, toning, the removal of black heads, infrared therapy, heat therapy and moisturizing. Facial treatments are quite cost effective and are an ideal for the first time beauty salon user. Ask your beautician when in the beauty salon which facial will give you the most benefit, as the beautician will base the facial treatment on an in depth skin analysis.

Another commonly used treatment at beauty salons is the manicure or pedicure process. Manicures and pedicures are cost effective and long lasting and you will see your nails often and have many of your friends and family commenting on which beauty salon you had your manicure or pedicure treatment.

Quality beauty salons will be salons that are recommended by your friends and local magazines. They are generally located in the nicer parts of town, often near a shopping center. Look for experienced staff and a clean environment when selecting your beauty salon and remember to relax and enjoy your beauty salon appointment.

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It is a fact that today’s age is better called a fashionable age where the maximum consideration is given by the people on beauty. It is not wrong to say that today it is the desire of every person to look beautiful and different from others. For fulfilling the desire of such people, now-a-days you can find end number of beauty salons claiming to provide everything to make you look beautiful. 

With so many beauty salons claiming to provide best results, the most important question that often emerges in one’s mind is that- Are all beauty salons available can provide equal results? The answer to this question is no! Surely Not! It is so because claiming and proving are two different aspects. You can find large number of beauty salons to claim best beauty treatments but you won’t find many salons proving this claim.

If you are looking for one such beauty salon La Verne that can not only offer best beauty treatments but various other specialized treatments as well, then Ricciolosalon is the name of salon and day spa you must opt for.

This one of a kind hair salon La Verne is in business of providing various valued services since 1987. Either you require laser therapy treatment for hair loss or if you need extraordinary hair cut, it is sure to get all at Ricciolosalon. It is important to note that you can opt for any beauty salon La Verne or hair salon La Verne, but what makes Ricciolosalon the premier beauty salon La Verne or hair salon Le Verne is a long list of various extraordinary features that it possesses. Some of the most important features of Ricciolosalon are as under:

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2.      Experienced staff: The second most important feature of Ricciolosalon that differentiates it with other available beauty salon La Verne or hair salon La Verne is that it has the best experienced staff members who are expert in their respective fields. So if you are beauty conscious and if you don’t want to take any chance with your beauty, then instead of going for any other salon or spa, it is undoubtedly a prudent option to opt for Ricciolosalon.

3.      Expertise in variety of services: The third most important feature of Ricciolosalon is that it is one such salon and day spa that offers expertise in variety of services. So either you are looking for permanent solution for hair loss problem with laser therapy or if you need best facials and stylish hair cut, it is sure to get all with expertise only at Ricciolosalon. Etc.

There are many other important features that are present in Ricciolosalon that makes it the best choice for those who really care for their beauty. So go for availing best beauty treatments from Ricciolosalon now!

When choosing a Sydney Beauty Salon often you hear of many horror stories relating to cleanliness, infection, hair loss or post visit acne due to inexperienced beauticians providing sub-standard beauty salon treatments. There are several checks that you can do to ensure your beauty salon experience is as pampering as you want it.

Before making a beauty salon appointment, the best way to ensure you will feel comfortable is to visit the beauty salon yourself. Talk to the beautician; ask about the beauty treatments offered and how much experience the staff have in the beauty industry. If you receive confident and helpful answers, this is a great start. Ask about hygiene and generally check for cleanliness within the beauty salon.

Sydney offers many beauty salons and the easiest way to find the best Sydney beauty salon is simply through word of mouth - It's as simple as asking your friends and colleagues which beauty salon they go to.

These days though, many opinions are offered online so this could be an easy way to research Sydney beauty salons. Look for Sydney or Australian beauty forums to read about other people's beauty salon experiences. Once you have a selection of beauty salons in Sydney to choose from, do a search online - Do they have a website? Does it look professional? Beauty Salons willing to spend money on proper advertising and websites also will spend that bit extra on all facets of the beauty salon, including the hygiene and cleanliness of the salon.

The best beauty salon will be located in a nice part of town usually close to a shopping center. So keep an eye out next time you are out and about and call into your local beauty salon and check them out. It's easy to find a great Beauty Salon in Sydney, all you have to do is some research before your next beauty salon appointment!