Salon marketing. How to move more retail product

 

I want to make an accurate statement, you are leaving 100% more income on the table! salon marketing is easy if you know what you are doing

and the good news is that you dont need to advertise, you simply mazimize what you have from your existing clients. Your existing clients are more likely to buy from you than a new client you gain from advertising 

 

so why dont salons move more product?

 Most either don’t have a retail section or those that have them don’t know how to move product. some hair stylist are paralyzed with fear, they think that if they ask thier clients to buy , those clients will run away from them-not so! your clients are in need of your advice and direction and it is your obligation to direct them. if the product you are selling works why not recommend it to them?

 

fact is , if you dont do they will go on the internet or some other salon and find a solution to thier problem!

 

Some hair stylist simply dont know what to say to move product so in this email i am going to tell you exactly what to say....it is so simple, if you learn it , it will ensure you pocket more money without effort

 

So in this article I am going to show you a simple salon marketing tip and a simple group of words can help you move retail product and make your hair styling business more profitable.

 

Now, you have to actually use this salon marketing tip to work and you have to practice until it becomes second nature, remember it is just a simple set of words that will put money in your pocket

 

Again Understand that your clients come to you because they trust you and know you! They are actually silently begging to be led, they want your advice and direction and they want you to suggest something that will be helpful to them and their hair when they are not in your salon

 

The average client comes into a salon once a month and will spend on average $100

What if there was a way to bring them in every two weeks and get them to spend an extra $100 at your store, are you interested?

 

Salon marketing is non existent because it is not even defined properly; I define marketing as developing relationship with your client in such a mutual beneficial way that product and services move! This is my definition! Plain and simple

I will break it down…a mutual relationship between you and your client that is beneficial to the both of you

 

On your part you should care enough to help your client get the best hair possible and be able to recommend products that will help them whether or not it is in your interest

And on their part, when they see you are helping them honestly and wholeheartedly they tend to pay you and reward you with extra money on services and buying product

-it is a win-win situation

 

To recommend product all you need to do is identify what hair problems they have and recommend something to them, something like this

“You know, you are thinning on top a bit, I know of a great product that might help you, you might want to try it out”

that is all, saying this caring statement alone shows that you care about them and want to help, if they are interested you would have sold a product, lets say you sell 

 

I WANT TO GO OVER THESE WORDS AGAIN SO YOU UNDERSTAND

 

you are cutting the persons hair and you say "you know it seems your hair is thinning or is dry" you are making an observation. if i go to a doctor and the doctor tell me i am overweight and that i need to exercise i would not be insulted-he is a professional and he is directing me, likewise you are a professional and are directing them

next step is "i know of a great product that will help you out, would you like to try it"

this is a low pressure suggestion, they can say no, they dont feel pressured - it works if you use it

 

you use a great product like  Mira hair oil in your salon and you notice your client has hair loss issues,premature graying, hair loss, dry hair, frizzy hair etc by saying those words above you would have made a $60 sale, you pocket $30, now that is money on top of the service they paid you for

you can go a step further in your salon marketing and tell them , “if you wish I offer an all natural cleaning treatment that will thicken your hair and give you healthy hair, it is the Mira hair oil treatment, it will cost just $40 and it should be done just twice a month for best results” some will take the offer , some wont but still you are taking steps to boost profits!

 

Well they come in twice a month spending an additional $40 each time and leaving a $5 tip each time

Now let’s see what you have done

Your normal client comes in once a month and spends $100

Now with what I just showed you they came in twice a month, spending an additional $80 on top of the $100 service which is $180 for you

they also tip you $15 for all 3 services and bought a $60 product, giving you an income surge of $245, lets take $45 as the cost of business for you, this means you pocket $200, your profit level per customer has gone from $100 t0 $200…a 100% increase in business…do this to all your clients and you have increased profits by 100%. What does this means? It means if you have a $100,000 a year business you have taken it to $200,000 with no advertising and no effort…just by simply using a simple group of words. That is smart salon marketing.

Implement this simple trick today, get Mira hair oil (it is available at wholesale prices) and try it out just the way I described and see! I will show you exactly how to create a new service for your clients that will bring more profits to you.

 

 

 

Most stringed instrument players prefer to use a plectrum, or pick, to provide the percussive force that causes the strings to resonate. A number of performers, however, prefer to use their naked hand. There are distinct advantages to using one's hand. The same articulation and precision that can be achieved with a pick is possible, though it requires a great deal of practice. Those softer parts of the hand, the outside of the pinky and the pads of the fingers and thumb, can produce gentle, muffled tones. Of course, the entire hand can be used for the loudest passages, providing more volume than a pick can usually pluck out of the instrument.

For a ukulele or any plucked, stringed instrument player, the nails are one of the most important parts of the hand. In most cases, performers who use a finger-picking style will grow out the nails on their right hands to their preferred length. It's important to note the term "preferred length". There are any number of sources that will try to say what's too long or too short where nail length is concerned. This is entirely up to the performer. Nail length affects how an instrument is played and its sound quality, so there is no choice to be made here that is not aesthetic and individual in nature.

One's nails will increase in strength as they're used. They may split and break at first, but keep them filed and trimmed and they'll rapidly increase in the amount of work they can perform. Remember to keep the entire nail smooth. People tend to have ridges and depressions on the back of their nails. These can be filed down to make the smoothest possible surface. Nails should be trimmed and filed to eliminate bends and hooks.

To avoid splitting and breaking, it is ideal to use methods to help strengthen the nail itself.  For instance, vitamin E oil can be applied to the nail.  Daily vitamin use is also ideal for good nail growth as well as strengthening them.  Vitamin rich lotion is also an ideal way to keep your nails strong and looking healthy.

If for whatever reason you have problems with nail growth and keeping them strong, you have other options to consider including acrylic nails and Lee Press On Nails (Yes, they are still available if you don’t have any leftover from the 80s!).  Both can be applied to the nails to provide you your ideal ukulele playing nail length as well as provide you with the strength you need to play effectively. 

There's no doubt about the fact that getting your nails done professionally by a is worth the money if only because of the pampering that comes with it.  But did you know that nails are one of the last parts of our body to receive blood and nutrients during times of illness. Therefore, nail appearance is a signal of vitamin or mineral deficiency or body changes. But that is not the whole story, and is also very important.

Our nails are colorless and transparent. Healthy nails would usually appear pink because of the abundance of blood vessels under the skin. The nail’s tissue is called the matrix and the white moon-like lunula is at the top of the matrix. Below that is the nail bed, where the nail attaches to the body. The cuticle grows down over the nail bed and forms a watertight seal that protects the matrix against infection or foreign objects. Watch out for manicures or pedicures that cut away the cuticle because by doing so they increase the chance of getting a nail infection.

Natural estheticians do not use chemical nail hardeners or conditioners as part of their repertoire. These products do not stimulate growth or strength. They contain clear nail polish, which must be removed with damaging solvents. The solvents strip away the nail’s natural moisture. Before you know it, the nail’s keratin, or protein, is damaged and your nails peel and chip. Natural treatments include using aloe vera for its healing properties, in combination with oils such as primrose, camellia or almond as emollients. Fruit acids are added to soften the cuticles, allowing them to be pushed back.

A diet made up of fruits and vegetables to ensure vitamin and mineral absorption is beneficial for you and your nails. It should also incorporate whole grains, nuts and foods that are high in iron and protein. Drinking fresh-squeezed carrot juice daily will provide a first-rate source of calcium and phosphorus needed to strengthen your nails. Silica is necessary for the formation of strong healthy nails. It can be obtained by brewing up a cup of herbal horsetail and oat straw tea, or from a colloidal silicea supplement. Horsetail also is high in the amino acid L-cysteine. This amino acid is additionally found in the herb coltsfoot and contains sulfur, which is required in skin and nail growth

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Nails are crucial because they perform different jobs. Without them, it will be impossible to perform many things.

Nails aid the animals clinch and crack the grub they eat. Humans who are blessed with eating gadgets don’t count on nails to eat.  Yet, they shield the ends of the fingers and toes, and let us pick-up little things.

Some male guitarists, especially classical players, increase long nails to help for guitar picks and aid them pluck strings.  In the absence of nails, it will also be impossible to scratch any tingling area you have!

Nails increase from the nail base that is observed under the skin. They are made of keratin, the main protein in skin and hair. This enables the nail cells to toughen. As new cells form under, they force the hard cells , which we see as nails.

Contrary to  prevalent belief, nails don’t  increase after death since they are already dead! They appear to be growing  as the skin shrinks. Neither do nails perspire  because they don’t have  perspiring glands. What gets wettest is the skin nearby the nails. Since they are dead, nails don’t require grub or nourishment. Their pink color  is derived  from the  tiny blood vessels  under.

The nail plates, contrary to the  prevalent belief, don't breathe. So they don't  need oxygen.  Yet, the nail beds and the cuticles are live cells and they do need oxygen, vitamins and minerals.

Toenails are thicker than fingernails but they increase faster. It takes about four to six months for them to grow back while toenails take from 12 to 18 months.  Ordinarily, men’s nails increase faster than women’s nails. Children and pregnant women also have swift growing nails.

Climatic conditions also affect nail growth. Nails increase faster in hot weather and  in daytime, than in cold  weather and at night. Nails increase at different  swiftness on both hands. If you are right-handed, its natural that nails on your right hand will increase faster than the nails on your left hand and vice versa.  Worry, typing on a computer etc.  boosts nail growth.

Nails  mirror a person’s  healthfulness. When you are sick, it will definitely  display in your nails. One of the most common nail issues is onychomycosis, a fungal infection of the nails that can  create your nails ugly and deformed. To avoid this, take good care of your nails by rinsing and  patting them  fully,  putting on  well-ventilated shoes and cotton socks that  sponge up  wetness, and using a good foot-powder.

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