Salon marketing. How to move more retail product
I want to make an accurate statement, you are leaving 100% more income on the table! salon marketing is easy if you know what you are doing
and the good news is that you dont need to advertise, you simply mazimize what you have from your existing clients. Your existing clients are more likely to buy from you than a new client you gain from advertising
so why dont salons move more product?
Most either don’t have a retail section or those that have them don’t know how to move product. some hair stylist are paralyzed with fear, they think that if they ask thier clients to buy , those clients will run away from them-not so! your clients are in need of your advice and direction and it is your obligation to direct them. if the product you are selling works why not recommend it to them?
fact is , if you dont do they will go on the internet or some other salon and find a solution to thier problem!
Some hair stylist simply dont know what to say to move product so in this email i am going to tell you exactly what to say....it is so simple, if you learn it , it will ensure you pocket more money without effort
So in this article I am going to show you a simple salon marketing tip and a simple group of words can help you move retail product and make your hair styling business more profitable.
Now, you have to actually use this salon marketing tip to work and you have to practice until it becomes second nature, remember it is just a simple set of words that will put money in your pocket
Again Understand that your clients come to you because they trust you and know you! They are actually silently begging to be led, they want your advice and direction and they want you to suggest something that will be helpful to them and their hair when they are not in your salon
The average client comes into a salon once a month and will spend on average $100
What if there was a way to bring them in every two weeks and get them to spend an extra $100 at your store, are you interested?
Salon marketing is non existent because it is not even defined properly; I define marketing as developing relationship with your client in such a mutual beneficial way that product and services move! This is my definition! Plain and simple
I will break it down…a mutual relationship between you and your client that is beneficial to the both of you
On your part you should care enough to help your client get the best hair possible and be able to recommend products that will help them whether or not it is in your interest
And on their part, when they see you are helping them honestly and wholeheartedly they tend to pay you and reward you with extra money on services and buying product
-it is a win-win situation
To recommend product all you need to do is identify what hair problems they have and recommend something to them, something like this
“You know, you are thinning on top a bit, I know of a great product that might help you, you might want to try it out”
that is all, saying this caring statement alone shows that you care about them and want to help, if they are interested you would have sold a product, lets say you sell
I WANT TO GO OVER THESE WORDS AGAIN SO YOU UNDERSTAND
you are cutting the persons hair and you say "you know it seems your hair is thinning or is dry" you are making an observation. if i go to a doctor and the doctor tell me i am overweight and that i need to exercise i would not be insulted-he is a professional and he is directing me, likewise you are a professional and are directing them
next step is "i know of a great product that will help you out, would you like to try it"
this is a low pressure suggestion, they can say no, they dont feel pressured - it works if you use it
you use a great product like Mira hair oil in your salon and you notice your client has hair loss issues,premature graying, hair loss, dry hair, frizzy hair etc by saying those words above you would have made a $60 sale, you pocket $30, now that is money on top of the service they paid you for
you can go a step further in your salon marketing and tell them , “if you wish I offer an all natural cleaning treatment that will thicken your hair and give you healthy hair, it is the Mira hair oil treatment, it will cost just $40 and it should be done just twice a month for best results” some will take the offer , some wont but still you are taking steps to boost profits!
Well they come in twice a month spending an additional $40 each time and leaving a $5 tip each time
Now let’s see what you have done
Your normal client comes in once a month and spends $100
Now with what I just showed you they came in twice a month, spending an additional $80 on top of the $100 service which is $180 for you
they also tip you $15 for all 3 services and bought a $60 product, giving you an income surge of $245, lets take $45 as the cost of business for you, this means you pocket $200, your profit level per customer has gone from $100 t0 $200…a 100% increase in business…do this to all your clients and you have increased profits by 100%. What does this means? It means if you have a $100,000 a year business you have taken it to $200,000 with no advertising and no effort…just by simply using a simple group of words. That is smart salon marketing.
Implement this simple trick today, get Mira hair oil (it is available at wholesale prices) and try it out just the way I described and see! I will show you exactly how to create a new service for your clients that will bring more profits to you.
If you are interested in more ways to do this email me and I will would be glad to help earn hoe to use Mira hair oil to give you a nice boost in income in your hair stylist business.
Rob Maraby is the author of over 25 self published books on health, beauty and marketing! Try Mira hair oil for Free -click here and you will not be disappointed
